Scott Kellum

Scott is an accomplished digital product designer and front-end engineer with a passion for innovation and typography. He is currently a principal front-end designer at Vox Media working on revenue products.

At Vox Media, Scott helped relaunch SB Nation, which won The Society of News Design award for World’s Best Designed Website in 2012. Along with the SB Nation redesign, Scott created a new, high-impact ad unit to be shown alongside longform articles that later became Vox Media’s Athena product and has been widely copied by other publishers. Scott took The Verge’s longform program to the next level by collaborating with editors to tell stories and create buying guides through art direction, infographics, and creating new templates for more immersive storytelling. After working on The Verge, he helped kick off Vox Media’s branded content distribution platform, launched Vox Media’s flagship news site, Vox, and helped with both the design and front-end development of the new version of the Chorus story editor and content management system.

Outside of work, Scott has helped create products such as Tōnr, an app designed to make photography more inclusive with a variety of photo filters that amplify how beautiful a variety of skin tones are instead of washing them out. The goal of Tōnr is to create filters that affirm that black, brown and other skin tones are beautiful. Scott helped create Modular Scale, a calculator that helps designers with type scale calculations. While creating products, Scott has contributed to the CSS community by being the first to create a pure CSS parallax technique, a popular image replacement method, creating innovative grid systems like Singularity and Gliss, and has given back to the community by cofounding SassConf and Gotham Sass.

Before working at Vox Media, Scott worked as the lead designer and stylesheet developer at Treesaver, a Roger Black company, with a product that enables algorithmic page layout for the web. This involved creating design systems around the algorithms enabling glossy magazine style layouts with the input being raw content. To better achieve these design goals, Scott created a Sass framework that could be modified to create design systems for different publications as needed. During this time, Scott worked to launch online magazines with Nomad Editions, Sporting News, ICIJ, and Ready-Media.

Before becoming a digital product designer, Scott worked as a draftsman at the boutique type foundry Darden Studio. Mostly working on custom work for clients, Scott also aided in the production of Omnes Pro, Dapifer, and Corundum Text.

In 2009 Scott graduated from Parsons School of Design in New York City with a degree in communication design. Scott’s focus was in printmaking and typography while he kept up with digital product trends outside of classes. While in school Scott worked at a small educational startup called Very Memorable Media where he got experience working on websites and interactive projects for Schoolastic, PBS, and Kidz Bop

In his free time, Scott enjoys building and riding DIY electric longboards and traveling the world.